Connected by Design

Ebook

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age?

The answer is through functional integration. Some of the world’s most highly valued companies—including Amazon, Apple, and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams.

Connected by Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA’s pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected by Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.

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Connected By Design


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Author by : Barry Wacksman
Languange Used : en
Release Date : 2014-04-28
Publisher by : John Wiley & Sons

In a world of fierce global competition and rapid technological change, traditional strategies for gaining mar

Sensory And Consumer Research In Food Product Design And Development


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Author by : Howard R. Moskowitz
Languange Used : en
Release Date : 2008-02-28
Publisher by : John Wiley & Sons

The food and beverage industries today face an intensely competitive business environment. To the degree that

The Gift Of Water


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Author by : Sebastian Zug
Languange Used : en
Release Date : 2014
Publisher by : LIT Verlag Münster

"Pierre Bourdieu conceptualizes the social as an economy. With an empirical example of free water transfers be

The Digital Revolution


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Author by : Inder Sidhu
Languange Used : en
Release Date : 2015-11-28
Publisher by : FT Press

The massive transformations driven by digital technology have begun. The Digital Revolution gives you a comple

Law And The Wealth Of Nations


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Author by : Tamara Lothian
Languange Used : en
Release Date : 2017-10-10
Publisher by : Columbia University Press

Economic stagnation, financial crisis, and increasing inequality have provoked worldwide debate about the resh

Controlling Radiated Emissions By Design


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Author by : Michel Mardiguian
Languange Used : en
Release Date : 2014-05-28
Publisher by : Springer

The 3rd edition of Controlling Radiated Emissions by Design has been updated to reflect the latest changes in

Civitas By Design


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Author by : Howard Gillette
Languange Used : en
Release Date : 2012-12-17
Publisher by : University of Pennsylvania Press

Civitas by Design takes a critical look at the history of the use of urban planning to strengthen civic ties i

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