Insanely Simple

Business & Economics / Management, Business & Economics / Strategic Planning, Ebook

To Steve Jobs, Simplicity was a religion. It was also a weapon.

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.

Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.

As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.

In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:

• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.
• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.
• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.
• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.
• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.

Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

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Insanely Simple


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Author by : Ken Segall
Languange Used : en
Release Date : 2012
Publisher by : Penguin UK

Steve Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized

Think Simple


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Author by : Ken Segall
Languange Used : en
Release Date : 2016-06-07
Publisher by : Penguin

Simplicity is arguably the most potent weapon in business—attracting customers, motivating employees, helpin

Steve Jobs


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Author by : Walter Isaacson
Languange Used : en
Release Date : 2011
Publisher by : Simon and Schuster

Draws on more than forty interviews with Steve Jobs, as well as interviews with family members, friends, compe

Dsm 5 Made Insanely Simple


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Author by : Steven Buser
Languange Used : en
Release Date : 2015-01
Publisher by : Innerquest

The release of the " Diagnostic and Statistical Manual Version 5" (DSM-5) marked one of the biggest changes to

Design Like Apple


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Author by : John Edson
Languange Used : en
Release Date : 2012-06-12
Publisher by : John Wiley & Sons

Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating

Insanely Simple


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Author by : ケン・シーガル
Languange Used : ja
Release Date : 2012-05
Publisher by : Nhk Shuppan/Tsai Fong Books

著者にしか知りえないさまざまなアップルでのエピソードを題材としながら、「

Steve Jobs Insanely Great


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Author by : Jessie Hartland
Languange Used : en
Release Date : 2016-10-11
Publisher by : Ember

Whether they've seen Aaron Sorkin and Danny Boyle's Steve Jobs movie, read Walter Isaacson's biography, or jus

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