Mass Media Research

BUSINESS & ECONOMICS / General, Business & Economics / Industries / Media & Communications, Ebook

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens–from content analysis to surveys to experimental research–and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach–including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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Mass Media Research


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Author by : Roger Wimmer
Languange Used : en
Release Date : 2013-01-01
Publisher by : Cengage Learning

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how i

A Series Of Four Lectures On Mass Media Research


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Author by : William A. Belson
Languange Used : en
Release Date : 1961
Publisher by :

Mass Media Research


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Author by : CTI Reviews
Languange Used : en
Release Date : 2016-10-17
Publisher by : Cram101 Textbook Reviews

Facts101 is your complete guide to Mass Media Research. In this book, you will learn topics such as as those i

Mass Media And Drug Prevention


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Author by : William D. Crano
Languange Used : en
Release Date : 2001-11-01
Publisher by : Psychology Press

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientif

Mass Media Effects Research


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Author by : Raymond W. Preiss
Languange Used : en
Release Date : 2013-01-11
Publisher by : Routledge

This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects researc

A Conceptual Framework For Mass Media Research


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Author by : Valerie Tunstall Eldridge
Languange Used : en
Release Date : 1967
Publisher by :

Social Survey Methods For Mass Media Research


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Author by : Robert C. Adams
Languange Used : en
Release Date : 1989
Publisher by : Lawrence Erlbaum Assoc Incorporated

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