The Digital Crown

COMPUTERS / General, Computers / Internet / General, Computers / User Interfaces, Computers / Web / Page Design, Ebook

In 1997, Bill Gates famously said “Content is king.” Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams.

Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers.

This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more.

  • Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer
  • Learn both the theoretical and practical applications of content and communication on-line
  • Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business
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The Digital Crown


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Author by : Ahava Leibtag
Languange Used : en
Release Date : 2013-09-17
Publisher by : Newnes

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambli

La Couronne Du Berger


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Author by : Terry Pratchett
Languange Used : fr
Release Date : 2016-05-20
Publisher by : L'Atalante

Un trouble malaise s’est emparé du Causse. Les chouettes et les renards le perçoivent, et Tiphaine Patraqu

Brand Jesus


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Author by : Tyler Wigg Stevenson
Languange Used : en
Release Date : 2007-05-01
Publisher by : Church Publishing, Inc.

In this provocative book, the author argues that American Christianity, especially evangelicalism, has been co

Apple Watch For Dummies


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Author by : Marc Saltzman
Languange Used : en
Release Date : 2015-07-20
Publisher by : John Wiley & Sons

Your all–encompassing guide to the Apple Watch Are you an Apple Watch enthusiast and want to master all of i

Everybody Writes


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Author by : Ann Handley
Languange Used : en
Release Date : 2014-09-02
Publisher by : John Wiley & Sons

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Ever

The Digital Puritan Vol Iii No 2


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Author by :
Languange Used : en
Release Date :
Publisher by : Digital Puritan Press

The Apple Watch Book


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Author by : Scott McNulty
Languange Used : en
Release Date : 2015-07-22
Publisher by : Peachpit Press

The Apple Watch is more than a timepiece and a fashion accessory. The watch is designed to be a very personal

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