The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.

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The New Rules Of Marketing And Pr


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Author by : David Meerman Scott
Languange Used : en
Release Date : 2017-07-31
Publisher by : John Wiley & Sons

Methods of buying are changing rapidly-- and the rules of marketing and public relations need to change along

The New Rules Of Marketing And Pr


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Author by : David Meerman Scott
Languange Used : en
Release Date : 2009
Publisher by : John Wiley & Sons

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling ca

The New Rules Of Sales And Service


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Author by : David Meerman Scott
Languange Used : en
Release Date : 2016-06-27
Publisher by : John Wiley & Sons

"In this revised and updated paperback of The New Rules of Sales and Service, bestselling author David Meerman

Marketing Lessons From The Grateful Dead


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Author by : David Meerman Scott
Languange Used : en
Release Date : 2010-08-05
Publisher by : John Wiley & Sons

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music indu

Social Media And Public Relations


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Author by : Deirdre Breakenridge
Languange Used : en
Release Date : 2012-04-17
Publisher by : FT Press

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer De

The Marketing Book


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Author by : Michael J. Baker
Languange Used : en
Release Date : 2016-04-14
Publisher by : Routledge

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chap

Buyer Personas


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Author by : Adele Revella
Languange Used : en
Release Date : 2015-03-09
Publisher by : John Wiley & Sons

See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actio

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